KCN Aluminium & TSP Haus
Website redesign and local SEO for two Seremban home-improvement brands.
The existing website did little to explain the services or guide homeowners towards the right enquiry. I used a free SEO audit to rebuild its structure, copy and local-search foundations around the work the two brands actually provide.
- Client
- KCN Aluminium & TSP Haus
- Market
- Seremban, Negeri Sembilan
- Industry
- Aluminium fabrication & custom cabinetry
- Scope
- Website redesign · SEO · Copywriting · GBP
01 · Diagnosis
The redesign began with evidence, not a new colour palette.
The free audit showed that the existing site needed more than a visual refresh. Its pages lacked clear search targets, useful depth and the technical signals needed to help search engines understand the business.
01
No page-level H1
Core pages had no clear primary heading to define their subject.
02
Thin, unfocused copy
The content did not explain the services in enough detail or map them to local search intent.
03
No service landing pages
Different services were not given focused pages that could answer and capture specific searches.
04
Sitemap not submitted
The existing sitemap had not been submitted through Google Search Console.
05
Missing entity signals
The two-brand relationship and business details were not clearly represented in structured data.
06
Local visibility left unused
Both Google Business Profiles had accumulated value, but the website did not support them with strong corresponding pages.
02 · Content strategy
Services became focused search entry points.
Instead of relying only on generic About, Services and Contact pages, the new structure gives the main services their own useful landing pages. Each page has a clear subject, original copy and a relevant enquiry path.
- Windows & Doors for aluminium search intent
- Kitchen Cabinets for the shared KCN and TSP Haus offer
- Wardrobes & Built-ins for TSP Haus carpentry searches
- About for ownership, history and the relationship between both businesses
Open full-size image ↗03 · Brand architecture
One website, with two brands kept understandable.
The client considered operating separate websites. Because both businesses share an owner, location market, contact route and overlapping homeowner audience, I recommended one website with distinct brand and service entry points.
KCN Aluminium leads windows and doors. TSP Haus leads wardrobes and built-ins. Kitchen cabinets are presented as a shared KCN + TSP Haus service.
Open full-size image ↗The two Google Business Profiles and their reviews remain separate. The website and structured data describe the real relationship; they do not merge or transfer reviews between profiles.
04 · Delivered pages
Each major service now has a page built around its own decision.
Each priority service now has a focused entry point with a clear subject, original copy and an enquiry path matched to the homeowner's need.
05 · Search foundations
The content and technical layer were rebuilt together.
The project connected what homeowners read with what search engines and local profiles need to understand.
Copy & structured data
- Original copy for every core page
- One clear H1 and supporting heading hierarchy
- Page titles and descriptions mapped to real services
- Organization, local business and service data where applicable
Open full-size image ↗Brand discovery & local SEO
- Separate Google Business Profiles and reviews kept intact
- Both captured brand searches returned kcn.com.my as the first organic result
- One shared website now supports both KCN Aluminium and TSP Haus
- Seremban business information remains visible alongside the website
06 · Verifiable improvement
The same homepage check moved from 59 to 89.
After the page structure, copy and technical setup were revised, the same third-party tool was run against the same homepage URL.
- Important issues
- 12
- Passed checks
- 10
- Important issues
- 3
- Passed checks
- 19
This is an automated page audit score. It documents improvements to the checked homepage; it is not a Google ranking, traffic or lead result.
Website + local SEO
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